The Liberty Risk Podcast

Why Brands Choose Liberty Risk

You won’t just reach numbers - you’ll reach decision-makers.

Veterans. Operators. Entrepreneurs. Tradesmen. Freedom-first thinkers. They don’t skip ads; they follow the hosts, trust their voice, and support what they stand behind.

We’re growing fast, but intentionally. If your brand stands for grit, resilience, and no-BS storytelling - our audience is yours.

Reach the Liberty Risk Audience

Liberty Risk is led by a trio with serious pedigree: former Navy SEALs Kevin Kent and Ryan Williams, and U.S. Army veteran and filmmaker Nick Betts. Together, they bring decades of experience in combat, creative storytelling, and high-stakes leadership to a show that trades polish for raw truth.

This isn’t another hero podcast. It’s where the uniform comes off, the filters drop, and the stories get real. The kind of stories that leave a mark - because they come from the people who lived them.

17,113+ total downloads since launch (April 2025)
700+ average listens per episode

YouTube: 959 subscribers | 50,351 views in the last 30 days | 4,700 hours of watch-time
Instagram:
11,700+ followers, gaining ~200 per day | 536,000+ monthly views

Core Listener Profile: 93% male | 97% U.S.-based
Top Age Demographics: 35–44 (36%) | 45-54 (24%) | 25-34 (23%)

What We Offer

  • Show Format
    Liberty Risk is available in both video and audio formats, with full episodes hosted on YouTube, Apple Podcasts, and Spotify. Every episode delivers high-impact stories, loyal engagement, and an audience that returns week after week.

  • Premium Sponsorship Integration
    Get introduced by our hosts - former Navy SEALs and a U.S. Army veteran - via host-read endorsements and mentions during our episodes, both visually and verbally.

  • Social Integration
    We provide branded mentions across Instagram (12,000+ followers and growing daily), and can tailor visuals, product callouts, or giveaways that make sense for your audience and ours.

  • Advertising Opportunities
    Put your product or brand in front of a targeted, male-heavy U.S. audience, aged 25–54, who actively support brands aligned with liberty, resilience, and real stories.

  • Sponsorship Packages
    From one-off episode bundles to multi-episode campaigns, we offer clear packages - and we’re open to custom builds based on your brand goals.

  • Product Placement & Brand Shoutouts
    We integrate partner brands organically, whether that’s a shoutout, an unboxing, or including your product in real conversation. No awkward ad breaks - just authentic storytelling.

  • Custom Content & Collaborations
    Got an idea for something unique? We’re open to co-branded content, limited merch collabs, or branded segment ideas that align with our tone and audience.

  • Early-Stage Partners Welcome
    We know we’re not the biggest podcast - yet. But we are niche, loyal, and rapidly growing, which makes now the ideal time to get in early. You won’t just be advertising - you’ll be part of the show’s story as it scales.

Let's Create Together

A huge thanks to our sponsors: